摘要
2020年,藏族小伙丁真在互联网上意外走红,不仅实现了自我身份的转变,还带动了家乡旅游业的发展。本文运用传播学相关理论,对“丁真走红事件”进行个案分析,发现了网红经济视域下扶贫发展的新路径:技术赋权下个体化叙事的崛起、晕轮效应下“稀缺美”的突围、流量时代的商业逻辑以及政府和官媒的支持共同助推了这场网络狂欢。
In 2020, Ding Zhen, a Tibetan guy, unexpectedly became popular on the Internet. In this process, Ding Zhen not only realized the transformation of his identity, but also promoted the development of tourism in his hometown. This article uses the relevant theory of communication to analyze the case of Ding Zhen and discovers a new path for poverty alleviation development from the perspec-tive of Internet celebrity economy: the rise of individualized narrative under technological empow-erment, the breakthrough of the scarce beauty on the Internet, the business logic of the traffic era, and the support of the government and official media have jointly promoted this online carnival.
出处
《服务科学和管理》
2021年第4期94-98,共5页
Service Science and Management
