摘要
通过研究视频类app图标设计的一般规律,对现有的图标设计提供参考。研究符号学思想的相关理论,从视频内容上分为综合类和垂直类两类视频app,对其符号来源的选择、符号设计修辞手法及色彩三方面进行分析和归纳,建立系谱轴毗邻轴,多维度分析视频类app图标的设计规律。综合类视频app图标多采用借喻和双关的修辞手法设计图标,简洁明了辨识度高,更凸显其设计感和综合性质。垂直类视频app图标对修辞方法的运用相对较为灵活多变,多用比拟修辞,更具有自身特点的特殊图像型符号形式,更突显其特色和垂直属性。色彩上多选择纯度明度都相对较高的“红黄蓝”三原色为基础进行设计且数量一般不超三种。图标设计整体趋于简洁明了,可视化程度更高。
By studying the general rules of video app icon design, it can provide reference for the existing icon design. This paper studies the relevant theories of semiotics, and divides video apps into two categories: comprehensive and vertical in terms of video content. It analyses and summarizes the selection of symbol sources, rhetoric and color in symbol design, establishes the pedigree axis ad-jacent to the axis, and makes multidimensional analysis of the design rules of video app icons. The synthetical video app icons mostly use metaphor and pun rhetoric to design icons, which are concise, clear and highly recognizable, and highlight their design sense and comprehensive nature. The vertical video app icon uses relatively flexible rhetoric method, such as parallelism, and special image symbol forms which have its own characteristics, highlight the features and vertical properties. On the color, the “red, yellow and blue” three primary colors with relatively high purity and lightness are chosen as the basis for design, and the number is generally no more than three. Icon design as a whole tends to be concise and more visualized.
出处
《软件工程与应用》
2019年第1期11-16,共6页
Software Engineering and Applications
