摘要
大数据时代,短视频APP作为新兴传播媒介,在城市旅游形象传播方面取得令人瞩目的成绩。本文以抖音平台为例,分析西安城市旅游短视频特征,指出短视频对西安城市旅游形象传播的作用,提出西安城市旅游形象短视频传播在内容生产、平台传播、用户感受等方面的问题,并提出相关参考建议,希冀进一步提升西安城市旅游形象短视频传播效果。
In the era of big data, short video APP, as an emerging media, has made remarkable achievements in urban tourism image communication. This paper takes TikTok platform as an example to analyze of Xi’an city tourism short video characteristics, point out the role of Xi’an city tourism image transmission, put forward Xi’an city tourism image short video communication in content production, platform communication, user feelings, and put forward relevant reference suggestions, hope to further improve Xi’an city tourism image short video transmission effect.
出处
《可持续发展》
2022年第4期891-896,共6页
Sustainable Development
