摘要
目的:随着时代的发展,大众对健康重视度增加,使得健身热潮应运而生,作为衍生品的健身速食食品深受大众人群的青睐,具有强大市场竞争力。因此,本文对健身速食食品市场进行研究,旨在了解消费者购买偏好,进而为健身速食食品企业提出合理建议,推动健身速食食品发展。方法:通过文案调研分析健身速食食品的行业现状,结合问卷,利用SPSS,Python进行网络爬虫、随机森林算法实现以及灰色关联分析等,重点探究消费者自身特征以及健身速食产品自身因素。结论:健身速食食品具有较为固定的受众人群,产品推广与人群特征密不可分;健身频率、收入是影响消费者购买健身速食食品的主要自身因素;健康安全因素是消费者首要考虑的产品品质因素。建议:健身速食食品厂家应明确品牌定位,聚焦特定人群;严格把控产品质量,提高产品健身功效;加强创新,突破口味限制。
Objective: With the development of the times, the public pay more attention to health, making the fitness boom came into being. As a derivative, fitness fast food is favored by the public and has strong market competitiveness. Therefore, this paper studies the market of fitness fast food, in or-der to understand the consumer’s purchase preference, and then to make reasonable suggestions for fitness fast food enterprises to promote the development of fitness fast food. Method: The paper analyzes the current situation of fitness fast food industry by means of document investigation and questionnaire, and uses SPSS and Python to carry out network crawler, random forest algorithm implementation and grey relational analysis, etc., focuses on the characteristics of consumers and fitness fast food products and their own factors. Conclusion: The body-building fast food has a fixed audience, the product promotion is closely related to the crowd characteristics, and the body-building frequency and income are the main self-factors that influence the consumers to buy the body-building fast food and safety factors are the most important product quality factors for consumers. Suggestion: Fitness fast food manufacturers should make clear the brand positioning and focus on specific groups;Strictly control the product quality and improve the fitness effect of the product;Strengthen innovation and break through taste restrictions.
出处
《统计学与应用》
2022年第3期561-568,共8页
Statistical and Application
