摘要
生态公园新消费场景成为新的消费增长点。本文以成都环城生态公园为例,基于现有消费者的消费特征与消费意愿,利用改进的RFM模型测度现有消费者满意度,为成都建设公园城市新消费场景及提高城市居民的游玩体验及消费满意度提供策略。研究发现:1) 性别、年龄、学历、收入与消费者消费满意度相关;2) 产品价格因素对消费者满意度起负向作用;3) 消费者对生态公园整体满意度高、景观活动空间、公共设施基础设施、娱乐项目、特色活动、环境卫生对于现有消费者的消费体验均起正向的作用。对此,提出新消费场景下提高成都环城生态公园消费满意度的建议。
Ecological park new consumer scenarios have become new consumer growth points. Taking Chengdu Ring City Ecological Park as an example, based on the consumption characteristics and consumption intention of existing consumers, the study utilizes the improved RFM model to measure the satisfaction of existing consumers, and provides a strategy for building a new consumption scene in Chengdu park city as well as for improving the playing experience and consumption satisfaction of urban residents. The study found that: 1) gender, age, education, and income are related to consumer satisfaction;2) the product price factor plays a negative role in consumer satisfaction;and 3) high consumer satisfaction with the ecological park as a whole, the landscape activity space, public facility infrastructure, recreational programs, special activities, and environmental sanitation all play a positive role in the consumption experience of existing consumers. In this regard, suggestions are made to improve consumer satisfaction in Chengdu Ring City Ecological Park under the new consumption scenario.
出处
《现代管理》
2024年第4期594-604,共11页
Modern Management
