摘要
随着新媒体多元化的发展,各种类型的娱乐方式的兴起,影视行业进退维谷,既要克服作品质量的参差不齐,又要审时度势,不落后于时代步伐,为此,本研究围绕川内大学生对当代影视作品的满意度来开展调查,运用了文献研究法、调查法进行实证分析,主要从内外因两个角度剖析了影响因素,并予以期望和建议,旨在提升影视作品竞争力,推动影视行业蓬勃发展,提高大众满意度。
With the diversified development of new media and the rise of various types of entertainment, the film and television industry is in a dilemma. It is necessary not only to overcome the uneven quality of the works, but also to evaluate the situation and not to lag behind the pace of The Times. Therefore, this study focuses on the satisfaction of college students in Sichuan on contemporary film and television works to carry out an empirical analysis by literature research method and investigation method. This paper analyzes the influencing factors mainly from the internal and external aspects, and gives expectations and suggestions, aiming at improving the competitiveness of film and television works, promoting the vigorous development of film and television industry, and improving public satisfaction.
出处
《现代管理》
2023年第6期782-789,共8页
Modern Management
