摘要
本文基于网络评论,通过可视化、情感分析和LDA主题模型分析,以福州三坊七巷为例,探究游客对历史文化街区的满意度因素,并提出提升游客满意度的建议。研究发现影响游客满意度的因素主要集中在地方特色、名人故居、景区景点、整体感受四个主题。根据游客评论的数据分析,游客的评论聚焦于地方特色最多,尤其重视三坊七巷的历史文化、地方特色、小吃和建筑;其次聚焦于名人故居,主要针对名人故居的特色、开放时间和门票讨论;游客评论的第三个焦点是景区景点,尤其是南后街、光禄坊和景区景点的历史;游客对三坊七巷的整体感受主要是古色古香、景色好、旅游具有性价比、历史感受深刻、具有特色和小吃吸引人。
Based on the online comments, through visualization, sentiment analysis and LDA topic model analysis, this paper explores the influencing factors of tourists’ satisfaction with historical and cultural blocks taking three lanes and seven alleys in Fuzhou as an example, and then puts forward suggestions to improve tourists’ satisfaction. This study found that the factors affecting tourists’ satisfaction mainly concentrated on four themes: local characteristics, former residences of celebrities, scenic spots and overall feelings. According to the data analysis of tourists’ comments, tourists’ comments firstly focus on local characteristics, especially the history and culture, local characteris-tics, snacks and architecture of the three lanes and seven lanes;Secondly, tourists’ comments focus on the former residence of celebrities, mainly attention to the characteristics, opening hours and tickets of the former residence of celebrities;The third focus of tourist comments is the scenic spots, especially the Nanhou street, Guanglufang and the history of these scenic spots;The overall feelings of the tourists to the three lanes and seven lanes are mainly antique, good scenery, cost-effective tourism, profound historical experience, characteristics and attractive snacks.
出处
《现代管理》
2022年第9期1193-1208,共16页
Modern Management
