摘要
受到新冠疫情的影响,近两年旅游业经营惨淡,但是随着疫情的高峰逐渐过去,旅游行业也在逐渐恢复生气。在乡村振兴政策的指引下,河北省石家庄市栾城区凭借自身优势,努力打造富有区域特色的休闲农业和乡村旅游产业,力图尽快恢复旅游行业活力。在上述背景下,本文针对栾城区的乡村旅游营销现状进行分析,发现问题并提出相应对策,希望可以对当地的旅游行业恢复提供帮助。
Affected by the COVID-19 epidemic, the tourism business has been bleak in recent two years, but with the peak of the epidemic gradually passing, the tourism industry is gradually recovering. Under the guidance of rural revitalization policy, Luancheng District of Hebei Province, relying on its own advantages, strives to build leisure agriculture and rural tourism with regional characteristics, and tries to restore the vitality of tourism industry as soon as possible. Under the above background, this essay analyzes the current situation of rural tourism marketing in Luancheng District, trying to find out the problems and putting forward corresponding countermeasures and hoping to help the local tourism industry recover.
出处
《现代管理》
2022年第8期1068-1073,共6页
Modern Management
