摘要
近年来,在网络信息技术突飞猛进和电商平台飞速发展的大环境背景之下,随着中国式现代化的推进,中国农村地区电子商务发展也开始提速。但在农村电子商务的发展过程中,仍有很多因素影响着农村电子商务。因此本文对现阶段江西省农村电子商务的发展展开了调查,通过调查问卷的形式,收集江西省各个县城的相关数据,构建结构方程模型探究影响农村电子商务各个因素之间的关系,再根据样本数据进行模型拟合,根据初始拟合结果假设模型进行六次修正,达到最佳模型并得出结论。
In recent years, under the background of the rapid development of network information technology and the rapid development of e-commerce platforms, with the advancement of Chinese-style modernization, the development of e-commerce in rural areas of China has also begun to speed up. But in the process of the development of rural e-commerce, there are still many factors affecting rural e-commerce. Therefore, this paper conducted a survey on the development of rural e-commerce in Jiangxi Province at the present stage, collected relevant data of various counties in Jiangxi Province through questionnaires, built a structural equation model to explore the relationship between various factors affecting rural e-commerce, then fitted the model according to the sample data, and modified the hypothesis model six times according to the initial fitting results. Reach the best model and draw conclusions.
出处
《数据挖掘》
2024年第2期81-93,共13页
Hans Journal of Data Mining
