摘要
近年来,智能手机作为极为重要的信息终端工具,世界消费者对其需求相对刚性。但是,较为低迷的世界经济形势使得消费者对于手机消费的选择更为谨慎。在这个竞争激烈的国际环境中,如何让我国智能手机在国际中取得竞争优势打造中国手机品牌是当前中国手机厂商需要应对的困境。面对这个形势,本文根据我国及世界主要国家智能手机的进出口数据,利用贸易竞争指数(TC指数)、显性比较优势指数(RCA指数)来对我国智能手机行业的出口国际竞争进行分析。结果表明,我国智能手机出口的TC指数与RCA指数在国际上皆具有优势,但也需看到越南等国在手机出口行业的崛起。所以本文从如何处理面临的困境和机遇着手,进一步提升我国智能手机行业在国际手机市场的地位。
In recent years, as an extremely important information terminal tool, smart phone has a relatively rigid demand from world consumers. However, the relatively sluggish world economic situation makes consumers more cautious about the choice of mobile phone consumption. In this competitive international environment, how to make China’s smart phones in the international competitive advantage to build China’s mobile phone brand is the current Chinese mobile phone manufacturers need to deal with the dilemma. In the face of this situation, according to the import and export data of smart phones in China and the major countries in the world, this paper uses the trade competition index (TC index) and the dominant comparative advantage index (RCA index) to analyze the export international competition of China’s smart phone industry. The results show that both TC index and RCA index of China’s smart phone export have advantages in the world, but we also need to see the rise of Vietnam and other countries in the mobile phone export industry. Therefore, this paper starts with how to deal with the difficulties and opportunities, and further enhances the position of China’s smart phone industry in the international mobile phone market.
出处
《电子商务评论》
2024年第2期3862-3868,共7页
E-Commerce Letters
