摘要
互联网技术的发展改变了传统经济发展模式,带给无数人便捷。然而互联网经济的发展也带来了负面问题,大数据“杀熟”就是其中的典型,大数据“杀熟”通过分析消费者的数据信息,实施价格差异的歧视,将消费者置于不公平交易的同时,造成市场恶性竞争,对市场经济的发展也是大为不利的。目前,理论界和实务界对大数据“杀熟”的规制也尚未达成共识,我国有部分法律可以对此行为进行一定的规制,但也存在较大局限性。大数据杀熟行为构成价格歧视,违反了反垄断法的相关规定,大数据杀熟的规制和反垄断法自身的价值目标相吻合,所以反垄断法理应进行规制。因此文章对大数据“杀熟”这一行为进行分析,并对如何解决这一问题提出相关对策。
The development of Internet technology has changed the traditional mode of economic development, bringing convenience to countless people. However, the development of the Internet economy has also brought about negative problems, of which big data discriminatory pricing. big data discriminatory pricing through the analysis of consumer data information, the implementation of price discrimination, putting consumers at a Square Deal and creating vicious competition in the market is also very bad for the development of the market through this. At present, the theory and practice of big data discriminatory pricing regulation has not reached a consensus, some laws in our country can regulate this behavior, but there are limitations. The practice of big data discriminatory pricing constitutes price discrimination, which violates the relevant provisions of the anti-monopoly law. The regulation of big data discriminatory pricing is consistent with the value objective of the anti-monopoly law itself. Therefore, it is necessary to consider the legal issues related to the “ripeness” of big data from the perspective of anti-monopoly law.
出处
《电子商务评论》
2024年第2期2448-2453,共6页
E-Commerce Letters
