摘要
随着互联网技术的发展,电子商务已经成为我国经济发展的重要支柱产业。电商主播作为新兴的销售模式,凭借其互动性强、传播速度快等特点,迅速赢得了市场的青睐。然而,电商主播售假行为已成为社会关注的热点问题,电商主播售假现象日益严重,不仅损害了消费者的权益,也扰乱了市场秩序。为了保护消费者权益和维护市场秩序,有必要对电商主播售假行为进行刑法规制。
With the development of Internet technology, e-commerce has become an important pillar industry of China’s economic development. As an emerging sales model, e-commerce anchors have quickly won the favor of the market with their strong interactivity and fast communication speed. However, the sale of counterfeit goods by e-commerce anchors has become a hot issue of social concern, and the phenomenon of counterfeit sales by e-commerce anchors is becoming increasingly serious, which not only damages the rights and interests of consumers, but also disrupts the market order. In order to protect the rights and interests of consumers and maintain market order, it is necessary to criminalize the sale of counterfeit goods by e-commerce anchors.
出处
《电子商务评论》
2024年第2期998-1004,共7页
E-Commerce Letters
