摘要
在电商经济的不断发展的大背景下,各类电商形态为消费者提供了更多的选择和便利,这让电商品牌们得到Z世代人群的关注。本文通过研究Z世代的消费特征,探讨电商品牌的营销方式以及Z世代喜欢的电商品牌包装设计。
In the context of the continuous development of the e-commerce economy, various forms of e-commerce provide consumers with more choices and convenience, which makes e-commerce brands get the attention of Generation Z. This paper studies the consumption characteristics of Generation Z, discusses the marketing methods of e-commerce brands and the packaging design of e-commerce brands that Generation Z likes.
出处
《电子商务评论》
2024年第2期991-997,共7页
E-Commerce Letters
