摘要
为了探究网络文学网站的运营效率,本文选择合适的投入和产出指标,运用数据包络分析法中的BCC模型对国内综合排名靠前的16家网络文学网站相对运营效率进行研究。经过分析得出,超过50%的网络文学网站运营相对有效,但是还有一部分网站运营非有效,存在资源投入冗余的情况,需进一步加强网站资源利用效率以及提高管理水平。同时本文对非有效网络文学网站存在的问题进行分析并提出提升网站链接相关性、增加有效页面收录量、保证网站加载速度的建议,以进一步提高我国网络文学网站运营效率。
In order to explore the operational efficiency of online literature websites, this paper selects ap-propriate input and output indicators, and uses the BCC model in the data envelopment analysis method to study the relative operational efficiency of 16 domestically ranked online literature websites. After analysis, it is concluded that the operation of more than 50% of the online litera-ture websites is relatively effective, but there are still some websites that are not effective, and there is a situation of redundant resource investment. It is necessary to further strengthen the efficiency of website resource utilization and improve the management level. At the same time, it analyzes the problems existing in non-effective online literature websites and puts forward effective suggestions to improve the relevance of website links and the number of effective pages included, and to ensure the loading speed of the website, so as to further improve the efficiency of website operation.
出处
《社会科学前沿》
2022年第4期1409-1416,共8页
Advances in Social Sciences
