摘要
信息爆炸的网络时代,网络舆情在体量、复杂性和传播速度等方面发生巨大变化。大数据环境下的网络舆情分析、引导与应对已超出了传统常用的框架,需要充分发挥科技发展在主流意识形态传播和网络空间舆情管理中的重要作用。借助大数据技术完成数据采集和分析整理,培养具有大数据思维的新人才,建立常态化的宣传机制和媒体引导机制,建立科学完善的舆情引导与管理的机制,包括舆情处理预警机制、舆情处理联动机制和舆情处理评估机制。
In the era of information explosion,network public opinion has changed greatly in terms of vo-lume,complexity and speed of transmission.The analysis,guidance and response of network public opinion in the big data environment have gone beyond the traditional framework.It is necessary to give full play to the important role of scientific and technological development in the dissemination of mainstream ideology and the management of public opinion in cyberspace.With the help of big data technology,data collection and analysis are completed;new talents with big data thinking are trained;normalized propaganda mechanism and media guidance mechanism are established;and scientific and perfect mechanism of public opinion guidance and management is established,including early warning mechanism of public opinion processing,linkage mechanism of public opinion processing and evaluation mechanism of public opinion processing.
出处
《社会科学前沿》
2019年第4期607-612,共6页
Advances in Social Sciences
