摘要
实施多元化经营战略是企业发展到一定程度上的必然选择。多元化经营的时机、程度是必须考虑的因素 ,企业只有找准时机 ,把握规模 ,才能使多元化经营真正发挥作用。文章首先从企业实施多元化的原因及其必要性入手 ,从而进一步分析利弊 ,最后指出具体实施时必须注意的问题。
It is a certain choice for industries to carry out the strategy of multiple operation. But when and to what extent to exploit the multiple operation are factors that must be taken into account. Only when the right time and size are determined could the multiple operation be brought into force. Beginning with the reason and necessity to implement the multiple operation, the author makes a further analysis of its advantages and disadvantages and points out the problems to pay attention to.
