摘要
品牌是一种错综复杂的象征。它是品牌属性、名称、包装、价格、历史、信誉、广告方式的无形总称。广告的最终目的是为了影响消费者的想法和行为,因此广告是促进品牌建设的重要因素,广告的有效实施需对品牌的正确认识。
Brand is one sinuous symbol, which is the general invisible idea of the characteristic, the name, the package, the price, the history and the credit of a brand. The ultimate purpose of an advertisement is to impact on the mind and behavior of customers; the ad is the key element to the construction of the brand. The exact cognition for the brand is important to the effective operation of the ad.
关键词
品牌
广告
Brand
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