摘要
随着人民生活水平提高,乳品的消费将大幅度增加。而中小型乳品企业在这一机遇面前显得力不从心,缺乏行之有效的营销策略。本文就省内部分中小型乳品企业特点及存在的一些营销问题,针对性地提出适于自身发展的营销策略以不断提高企业竞争力和综合实力。
With people standard of living improving, consumption of dairy products will greatly be increased. But lacking effective marketing strategy, medium - sized and small - scale diary enterprises must face challenge. This paper analyzes the characteristics and some problems in marketing at medium - sized and small - scale diary enterprises. In order to enhance competition power, medium - sized and small -scale diary enterprises should own suitable marketing strategy.
出处
《西南科技大学学报（哲学社会科学版）》
2004年第1期49-50,54,共3页
Journal of Southwest University of Science and Technology:Philosophy and Social Science Edition
