摘要
采用文献资料法、案例分析法等方法,对国外体育赛事融资的主要方式、融资主体及比重进行阐释,分析了国外企业为体育赛事提供赞助的总体特点,国外企业赞助体育赛事的目的和利益,政府为体育赛事提供资金资助的指导政策,描绘出国外体育赛事融资的总体性状况。
Using the ways of literature study and case analysis,the paper elaborates on the ways,operating entities and proportion of fund-raising for sports events in foreign countries.It also analyzesthe general characteristics,aims and profits of the foreign sponsors and the guiding policies of thegovernment in providing financial support to sports events.
出处
《体育科研》
2004年第3期18-20,共3页
Sport Science Research
基金
国家体育总局社科基金(558SS03067)
关键词
国外
体育赛事
融资
赞助
foreign countries
sports events
fund-raising
sponsorship
