摘要
本文依据市场营销学原理,结合审计业务的特色,从产品、价格、分销和促销四个方面,论述了会计师事务所开拓审计营销的途径和应注意的问题。
Based on the theory of marketing and the characteristics of auditing, the paper, from the aspects of products strategies, price strategies, promotion strategies, and place strategies (4P), brings forth the problems in practice and presents the approaches for accountant firms to expand auditing market.
出处
《地质技术经济管理》
2004年第2期66-68,25,共4页
Geological Technoeconomic Management
