摘要
高校形象是高校宝贵的无形资产 ,是体现大学竞争实力的重要因素之一。本文借助“CIS”模式 ,提出高校进行形象建设的基本框架 -“UIS” ,认为高校形象建设的本质是大学精神的追求、凝练和弘扬 ,并提出新形势下高校应从自身实际出发 ,依照形象建设的若干原则 ,塑造良好的学校形象 ,以利于学校的长远发展 ,不断提高办学效益。
The image of college, which is invisible and valuable for college, is an important factor of showing the competition of college. Aided by the model of “CIS”, the basic frame of “UIS” which is used to build the college-image, will be proposed in this paper. And it will be proved that the essence of college image building is to go in for, to summerize and to develop the spirits of college. In the new situation, a fine image should be built in practice by following some principles of image building .If we do so , the college will have a glorious future and improve its benefits in teaching .
出处
《南昌航空工业学院学报（社会科学版）》
2004年第2期53-56,共4页
Journal of Nanchang Institute of Aeronautical Technology(Social Science)
关键词
高校
形象建设
理论
原则
实践
Institutions of higher education
College image
Theory
Principle
Practice
