摘要
运用文献资料法、问卷调查法、访谈法及数理统计法等研究方法,对湖北省部分普通高校大学生的体育消费价值取向、行为特征及影响大学生体育消费的因素等问题作了调查分析,旨在通过对高校体育消费现状深刻了解的基础上提出科学的建议,推动高校体育消费市场的建立,促进大学生合理的健康体育消费。
With methods of documentary consultation, questionnaire and mathematics statistics, this paper studied the orientation, behavior of Hubei province university students’ sports consumption, and factors influenced it as well. Based on thorough understanding of present situation, it put forward scientific suggestions on how to accelerate the establishment of sports consumption market at universities and colleges, and to promote healthy sports consumption by students in them.
出处
《首都体育学院学报》
2004年第1期14-16,共3页
Journal of Capital University of Physical Education and Sports
关键词
大学生
体育消费
价值取向
消费行为
University Students
Sports Consumption
Value Orientation
Consumption Behavior
