摘要
在肯定山西省推进名牌战略取得较大成效的基础上,针对目前企业在经营理念和品牌意识上存在的问题,提出了树立名牌意识,加快山西省名牌战略实施的具体内容。
Based on affirming that Shanxi Province has obtained bigger results in promoting the famous brand strategy, and in the light of the problems existing in the current operation conception and the famous brand consciousness of enterprises, this paper puts forward the concrete contents of establishing the famous brand consciousness and accelerating the practice of the famous brand strategy.
出处
《科技情报开发与经济》
2004年第4期68-69,共2页
Sci-Tech Information Development & Economy
关键词
名牌战略
经营理念
品牌意识
山西省
famous brand strategy
operation conception
famous brand consciousness
Shanxi Province
