摘要
生态问题和经济社会的可持续发展 ,是新世纪亟待解决的重大问题。体育企业绿色体育产品经营是实现体育可持续发展的必然选择。因此 ,从宏观到微观都必须采取有力措施 ,以适应时代发展的要求。
This paper holds that sports business the green sports products operation in China is the inevitable choice to realize sports sustained development and the pass through which sports enterprises come into markets in the 21st century. Therefore, strong measures must be taken from macro society to micro to promote the implementation of green sports products operation strategy sports enterprises and meet the challenges of green age.
出处
《体育与科学》
CSSCI
北大核心
2004年第2期30-32,共3页
Sports & Science
