摘要
采用问卷调查、文献资料,数理统计等研究方法,对重庆市主城区市民体育消费的动机、内容、水平等方面进行调查分析。调查表明,重庆市市民体育消费的水平处于国内中等水平,各种类型的体育消费内容逐渐趋于平衡,同时对影响重庆市市民进行体育消费的原因进行分析,并提出普及和提高重庆市市民体育消费的建议。
With some research methods such as questionnaires , documentary data and logical statistics, the author made some surveys and analysis on the main district residents' incentives , attitudes , abilities in sports consumption as well as factors that influence sports consumption. It is indicated that Chongqing residents' sports consumption ability is at the mid-level of the country with all kinds of sports consumption being tending toward balance. Simultaneously, why their consumption is affected was also discussed in the investigations. It also offers some suggestions on how to popularize and improve sports consumption
出处
《重庆工商大学学报（自然科学版）》
2004年第2期183-186,共4页
Journal of Chongqing Technology and Business University:Natural Science Edition
基金
重庆工商大学校内科研项目。
关键词
重庆
体育消费
消费动机
消费内容
体育商品
Chongqing
residents
sports consumption
current situation
investigation
