摘要
包装设计是现代商品营销的重要环节。探讨了包装设计的功能理念,论述了包装设计的色彩与情感,展望了绿色包装的发展前景。指出,包装设计应当发扬民族特色,与时俱进,激发消费者的购买欲望。
After functional ideas of packing design are discussed, Color and emotion of package are demonstrated. The developmental prospect of green package is predicted. The packing design may be national in style and keep up with the times. A successful packing design should stimulate consumers to buy the merchandise.
出处
《中国包装》
2004年第1期70-72,共3页
China Packaging
关键词
包装设计
绿色包装
功能理念
民族特色
包装材料
packing design
merchandise, color, sales promotion idea, green package, national feature
