摘要
产品的包装装潢美是科学技术美学、生产美学和商品美学的一个重要组成部分。包装装潢属于外在美,它与产品的内在美是辩证统一关系。包装装潢要突出产品的形象,要富有现代性,要有艺术魅力,要注意运用色彩。还要充分发挥产品的美育功能,传达产品信息,体现简洁、鲜明的总风格。
The beauty of package decoration is an important integrant of scientific and technologic aesthetics, production aesthetics and commodity aesthetics. The beauty of package decoration belongs to a kind of external beauty, which has the dialectical unity relation with the internal beauty of the commodity. For the package decoration, it is necessary to lay stress on the attractive image of the commodity, pay much attention to use of color; meanwhile, to fully develop and introduce the function and the information of the commodity.
出处
《黄河科技大学学报》
2002年第4期84-90,共7页
Journal of Huanghe S&T University
关键词
产品
包装
装潢
美
product
package
decoration
beauty
