摘要
捆绑销售作为企业常用的销售策略 ,其实质是一种价格歧视和市场圈定行为。捆绑销售的基本产品具有垄断性是实现捆绑销售的条件。捆绑销售对社会福利的影响是模棱两可的 ;因此 ,完全禁止捆绑销售也不是最优的。
The nature of the bundling-sale is price discrimination and market foreclosure. The realization of the bundling-sale requires that its basic commodity enjoy monopoly. As the bundling-sale has an ambiguous impact on the social welfare, it is not always desirable to forbid it .
出处
《安徽大学学报（哲学社会科学版）》
CSSCI
2004年第2期91-94,共4页
Journal of Anhui University(Philosophy and Social Sciences Edition)
关键词
捆绑销售
经济学
层面
Bundling-sale
economics
level
