摘要
在国家整体经济调整的情况下,苏州会展业积极响应政府号召,努力调整会展业朝稳中有升态势发展。本文首先阐述了会展与会展营销的含义,进而分析苏州市场会展营销的现状与存在的问题,并提出苏州会展业在营销理念、营销方法、制定全球化营销战略以及加大与酒店业的合作等一系列营销创新策略。
Under the circumstances of China 's economic adjustment,Suzhou event industry has responded positively to the government's call and made efforts to adjust the development of the event industry. In this paper,the meaning of the event and event marketing would be described,then analysis of the status and problems of Suzhou event market are made,and several innovation strategies of Suzhou event marketing on marketing concepts,methods,global marketing strategy setting and increasing cooperation with the hotel industry are presented.
出处
《职业技术》
2017年第9期106-108,共3页
Vocational Technology
关键词
会展
市场营销
创新策略
苏州
event
marketing
innovation strategies
Suzhou