摘要
2012年8月14日,京东商城通过微博发起了一场针对苏宁、国美的价格战。该文以电商大战的报道为研究对象,选取《21世纪经济报道》和《第一财经日报》的相关报道,运用内容分析法,呈现电商大战中新闻报道的媒介议程。该文分别从报道数量、版面设置、报道体裁、报道篇幅、报道主体和报道内容等6个指标对比分析两家媒体报道的异同,分析其特色和不足,并总结出3点提升策略。
On August 14,2012,Jingdong Mall launched a price war against Suning and Guomei through microblog.This paper takes reports on electrical business war on August 15 as the research object,and selects the reports on the 21st Century Business Herald and the China Business News,based on which,and uses content analysis to present the media agenda of the reports on the electrical business war on August 15.By comparing and analyzing the similarities and differences between the two media from the numbers of reports,the layout settings,the genres of reports,the length of report,the subject of the reports and the content of the reports,the author analyzes the characteristics and shortcomings,and then summarizes three strategies of ascension.
出处
《中南财经政法大学研究生学报》
2013年第4期78-84,共7页
Journal of the Postgraduate of Zhongnan University of Economics and Law
基金
国家社科基金项目:媒介融合背景下提升我国财经媒体传播影响力策略研究(项目编号:11BXW008)。本文系阶段性研究成果之一
关键词
电商大战
议程设置
21世纪经济报道
第一财经日报
Electrical Business War
Agenda Setting
21st Century Business Herald
China Business News
