摘要
本文运用文献资料、逻辑分析、访谈的方法,对中国武术和韩国跆拳道及其经营方法进行了调查与研究。结果表明,中国武术在进行推广的过程中暴露出较多问题。因此,为了使中国武术更好地发展,本文针对这些问题提出了一些合理化建议。
By using research methods such as literature review, logical analysis and interviews, this paper takes a close investigation and study on the business management model of Chinese wushu(martial arts) and South Korean taekwondo. The research result indicates that there are many problems arise during the promotion process of Chinese wushu, therefore, some rational strategic suggestions have been proposed accordingly in order to get Chinese wushu a better future development.
出处
《中华武术（研究）》
2016年第6期77-80,55,共5页
Chinese Wushu Research
关键词
武术
跆拳道
经营策略
推广
对策
wushu
taekwondo
business management model
promotion
strategy
