摘要
"可爱文化"和"可爱型产品"日益受到人们的欢迎,成为现代社会民众的一大文化审美心理和产品消费心理;在工业设计界,为了迎合大众的需求,各国设计者在设计思路中大量运用"可爱"元素以提高产品吸引力和竞争力。在日用陶瓷界,"可爱型"产品设计思路正得到广泛认可和挖掘;为此,本文分析了"可爱文化"的内涵、"可爱文化"的大众审美心理和消费心理,最后从造型、图案、色彩和功能等四个设计要素上简要分析了在日用陶瓷设计思路中如何具体运用可爱文化的大众审美元素。
'Lovely culture' and 'lovely produces' are both popular increasingly, and become the cultural aesthetic mentality and produce consumption psychology of people in modern society. In industry design area, designers from all over the world use plenty of 'lovely' elements to increase the produces attractiveness and competitiveness for appealing to general requirements. The thought of 'lovely' produces design are widely accepted and digged in domestic ceramic area. Therefor, this paper analyzes the implication of 'lovely culture', public aesthetic mentality and consumption psychology of it, and introduces briefly how to apply 'lovely culture' aesthetic elements to domestic ceramic design in shapes,colors, decorative patterns and functions of use.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2015年第5期99-101 104,共4页
China Ceramics
关键词
可爱文化
可爱型产品
日用陶瓷设计
思路创新
Lovely culture
Lovely products
Domestic ceramic design
Idea innovation
