摘要
电信运营商大客户管理系统是通过收集大客户资料信息、市场调查信息,同时采集营业、计费、客服系统的相关数据,建立完善的大客户信息管理系统;通过建立快速、全面、准确的大客户业务受理及故障申告处理通道,形成完善的大客户服务体系;并以大客户客户资料、业务收入和服务活动为基础,建立完整的大客户满意度评估体系,收益评价与预测体系及营销决策支持系统。简要介绍了大客户管理系统的功能,系统实现的技术特点和系统所需要的运行环境。
The carrier's key-customer management system is management information system, based on the collection of key-customer information, marketing survey data, and the related data from business operation, billing system, CCS, etc. By building a quick response, full-scale, accurate key-customer service provisioning and complain processing channel to establish a completed key-customer service system. Based on the key customer profile, business revenue, and service activities, a completed key customer service satisfaction evaluation system, a return-on-investment evaluation system and a sales forecast and sales & marketing strategic decision support system could be set up. This paper briefly introduces the functions, technical characteristics and operating system environment of the management system.
出处
《信息技术》
2003年第12期91-92,共2页
Information Technology
关键词
电信
大客户
系统
管理
telecommunication
key-customer
system management
