摘要
分析了品牌经营中的四个问题:(1)品牌与服务:名牌需要服务,抓服务促名牌;(2)品牌与质量:名牌体现质量,抓质量保名牌;(3)品牌与创新:名牌是创新的成果,抓创新守名牌;(4)品牌与利义:名牌带大利,但见利要思义。
The essay analyzes 4 problems concerning the management of name brands. The first problem is about name brands and service. Name brands need good service. The improvement of services can promote the sales of name brands. The second problem is about name brands and quality. Name brands mean good quality, the promotion of quality is of importance to safeguard the images of name brands. The third problem is about name brands and innovation. Name brands are the outcome of creation. Innovation is of vitality to keep the title of 'name brand'. The last problem is about name brands, profit, morality and justice. Name brands can bring about marginal profit, but it is essential that morality and justice should be taken into consideration when enterprises come after profit.
出处
《广东经济管理学院学报》
2003年第6期69-72,共4页
Journal of Guangdong Institute of Business Administration
关键词
品牌经营
中国企业
质量管理
经营策略
name brands, service, quality, innovation, profit, morality and justice
