摘要
详细分析了我国家具工业取得的可喜成绩及广阔的发展前景,指出了国内家具企业所存在的将严重制约其继续发展的一些问题。在此基础上,提出了高起点、做大做强,树企业形象、创一流品牌,走持续发展之路、创绿色家具产业,实行信息化管理与网络化营销等发展策略,为提高国内家具企业市场竞争能力提供借鉴。
This paper discusses in detail the great achievements and bright future of furniture industry in China and at the same time points out some serious problems, which, if not well solved, will hinder the healthy development of the furniture manufacturers. Then the paper offers 5 development strategies for improving the competitive capability of domestic furniture manufacturers.
出处
《中南林学院学报》
CSCD
2003年第6期21-24,共4页
Journal of Central South Forestry University
关键词
家具工业
家具企业
发展策略
竞争实力
品牌意识
绿色家具
信息网络
furniture industry
furniture manufacturer
development strategy
competitive capability
brand awareness
green furniture
information network
