摘要
从消费者的体验需求出发,探讨在体育营销中实施体育娱乐、体育美学、体育专注或情感等方式。提出通过体育服务、体育广告、体育品牌、体育体验业务等途径来实现体验式体育营销。
Starting with experiential demand, it discussed the implementation of sports marketing such as recreation, sports aesthetics, absorption and feeling, etc. Furthermore, the article put forward experiential sports marketing can be realized through sports service, sports advertisement, sports brand and sports experience business, etc.
出处
《成都体育学院学报》
CSSCI
北大核心
2004年第1期30-33,共4页
Journal of Chengdu Sport University
关键词
体验营销
体育营销
营销策略
experiential marketing
sports marketing
strategy of marketing
