摘要
产品是景区的生命,创新是景区的灵魂,旅游资源是旅游产品的基础和依托,旅游景区只有资源进行不断的整合、创新和完善,才能带来产品的创新,延长其生命周期,激发其市场活力。山西有着光荣而悠久的革命传统,也是红色旅游资源非常丰富的省份,文章以山西省左权县为例,通过对红色旅游景区产品创新方法的分析,提出红色旅游产品的创新对红色文化的传承有重要的时代意义。
Products are the life of scenic spots,innovation is the soul of scenic spots,and tourist resources are the basis and support of tourism products.Only through the continuous integration,innovation and improvement of resources in tourist scenic spots can they bring about product innovation and extend their life cycle.Activate its market.This article takes Zuoquan County of Shanxi Province as an example,through the analysis of innovative methods for products of red tourist attractions.The aim is to propose that the innovation of red tourism products is of great significance to the inheritance of red culture.
作者
许萍
XU Ping(Taiyuan Tourism College,Taiyuan 030032,China)
出处
《忻州师范学院学报》
2019年第2期59-61,共3页
Journal of Xinzhou Teachers University
基金
山西省教育科学规划课题(ZX-18143)
关键词
红色旅游
产品创新
时代意义
red tour
product innovation
time significance
