摘要
近年来,我国中药企业在开发越南市场上效果并不理想。因此本文对开发越南市场过程中,针对法律意志、产品定位和市场开发这三方面提出了一些策略,以促进对越南市场的开发。
In recent years,Chinese medicine enterprises have not developed their products to Vietnamese market effectively.Therefore this paper provides some strategies of the process of the development of the Vietnamese market,in terms of the will of the law,product positioning and market development to promote the process of development of Vietnamese pharmaceutical market.
出处
《中国医药导报》
CAS
2008年第12期83-84,93,共3页
China Medical Herald
关键词
中药企业
开发市场
越南
Traditional Chinese medicine enterprises
Market development
Vietnam
