摘要
从地方广电网络的经营现状出发,阐明了大市场业务(集客业务)的基本类型、目标市场的分类和选择,然后就产品策略、渠道策略和运维策略等方面探讨了经营大客户市场业务的思路,这可在一定程度上弥补目前地方广电网络的窘况,对地方广电网络的经营也有一定的启示作用。
Starting from the operating status based on BCTV network,this paper introduces the basic types of set customer service、classification and selection of target markets.Finally,the author discusses the product strategy、channel strategy and operation and maintenance strategy.To some extent,these thoughts can make up for the predicament of local radio and television networks,and also provides reference for the local radio and television networks management
出处
《中国有线电视》
2016年第9期1019-1021,共3页
China Digital Cable TV
关键词
地方有线电视网络
市场
运行
经营
local CATV network
big market
operate
management
