摘要
"互联网+"的发展大潮,倒逼城市广电媒体主动作为、变革求新。结合实践,从渠道拓展、内容升级和跨界整合3个方面,阐述了城市广电媒体拥抱"互联网+"的突破方向和路径。
The rapid developing 'Internet plus'is forcing the city broadcasting and television media to reform innovation as the initiative. In this article,we have described the city broadcasting and television media from three aspects: the channel development,the update of the content and cross-border integration,embracing the'Internet plus'breakthrough direction and path.
出处
《中国有线电视》
2015年第10期1142-1144,共3页
China Digital Cable TV
关键词
城市广电
互联网+
融合
路径
urban broadcasting and television
Internet plus
fusion
path
