摘要
中国传统的价值取向对消费观念产生着重要影响。受传统消费观念的影响,旅游消费动机也受到影响。如何激发旅游消费动机,是一个重要的课题。
China's traditional value-orientation has great influence on consumption. Tourists' consumption motivation is also affected by traditional consumption ideas. How to stimulate tourists' consumption motivation is an important research program.
出处
《重庆工商大学学报(社会科学版)》
2003年第6期101-102,共2页
Journal of Chongqing Technology and Business University:Social Science Edition
关键词
传统
价值取向
消费观念
旅游动机
tradition
value-orientation
consumption ideas
tourists' motivation