摘要
非物质文化遗产是中华民族宝贵的精神财富,但在互联网+时代背景下,非物质文化遗产相对传统的传播与保护方式却使其逐渐边缘化。儿童是民族文化延续的基础,面向儿童的非遗数字化传播必须考虑当下儿童的特征。面向儿童的非遗数字化传播路径具体可分为:移动互联网信息互动传播、基于大数据的定向传播、基于社交软件的群体传播、非遗传承人的自媒体传播、线上线下的混合式传播。将非遗文化传播出去是对其保护的开端,数字化传播需要传播主体对非遗文化精髓有准确的把握,但同时对于小众的非遗也不能忽视。
The Intangible Cultural Heritage(ICH)of China is the foundation of Chinese spiritual wealth.However,the traditional way of protecting ICH made it marginalized in the'Internet Plus'time.Children is the essence of the delivery of national culture,hence,the method of children-oriented ICH digital communication should take today’s children’s characteristics which are affected by the digital and cross-media living environment into consideration.As the characteristics are categorized into:diversified media senses;gamification digital behavior;visualized recognitional and strong will for social interactions,the specific methods of digital communication could be divided into five paths:interactive communication based on mobile Internet;individual-centered communication based on big data;crowd communication based on social media;self-communication performed by ICH inheritor and mixed communication through an Online to Offline(O2O)way.The successful communication is the beginning of the protection of ICH,the digital way still needs the certain information interpreted correctly.Also the minority should not be neglected.
作者
谭悦
褚乐阳
陈卫东
Tan Yue;Chu Leyang;Chen Weidong(Institution of New Media Interaction Design and Application,Suzhou University of Science and Technology,Suzhou 215011,China)
基金
2017年苏州科技大学研究生培养创新工程项目(SKCX17_038)
江苏省教育科学“十三五”规划基金项目(B-a/2016/01/17)
2018年度苏州市社会科学基金项目(2018LX023)研究成果
关键词
非物质文化遗产
儿童
数字化
传播路径
intangible cultural heritage
children
digitalize
communication
