摘要
随着商品经济的不断发展,交互性在食品包装设计中的重要性愈发显著。文章通过对现有食品包装的感觉交互应用现状进行系统的研究,以当下交互式包装的分类理论为依据,分析研究食品包装的感觉交互特征,即感觉交互的特性和感觉交互方式的类型。具体来说,感觉交互特性的多样性包括娱乐性、新奇性和刺激性;总结出的感觉交互方式有三大类型,即感官刺激、行为引导和情景再造。文章旨在通过对食品包装感觉交互特征的分析促进食品包装感觉交互的发展。
With the continuous development of the commodity economy,the importance of the interactive food packaging design is increasing significantly.Article studies on sensory interactive application of the existing food packaging and based on the present interactive packaging classification theory to study sensory interaction food packaging features,specifically referring to the sensory interactive features,including entertainment,novelty and irritation.The article has also summed up the three major type ways of sensory interaction,including sensory stimulation,behavior guidance and reappearing scenarios.The article aims to promote the development of sensory interaction food packaging through the analysis the feature of sensory interaction of food packaging.
关键词
食品包装
交互
交互特征
Food Packaging
Interaction
Feature of Food Packaging
