摘要
非物质文化遗产是宝贵的旅游资源,适宜的旅游开发方式有利于统筹非物质文化遗产的保护与利用,而这需要通过旅游市场来检验。此次研究以世界非物质文化遗产端午节为例,通过实地调研、深度访谈等方法,对秭归屈原故里端午节进行RMP分析,并从食、住、行、游、购、娱等六要素设计一系列产品,进行问卷调查,定量评价非物质文化遗产所设计旅游产品的适宜性。基于RMP-M'P'及非物质文化遗产资源细分与旅游六要素对接的旅游产品适宜性评价模式,既可以指导端午节的旅游开发,又能为非物质文化遗产的旅游开发提供理论借鉴。
The Intangible Cultural Heritage is the precious tourism resources. Only the suitable way of tourism development is good for protecting and utilizing heritage as a whole. But this suitable way must be tested by tourism market. This paper takes the world intangible cultural heritage——the Dragon Boat Festival of Zigui county as an empirical study,analyzes the RMP of this festival by using the method of field research and in-depth interviews. Then designing a series of products and investigating the market from the six aspects of eating,lodging,transportation,sightseeing,shopping and entertainment to evaluate the suitability of these tourist products quantitatively. Based on RMP-M'P' and the way of evaluation from the specific resources and tourism elements,not only can we direct the development of the Dragon Boat Festival but provide a reference for other Intangible Cultural Heritage tourism.
出处
《云南地理环境研究》
2014年第4期65-70,共6页
Yunnan Geographic Environment Research
关键词
非物质文化遗产
旅游开发
适宜性
端午节
intangible culture heritage
tourism development
suitability
the Dragon Boat Festival
