摘要
视频网站的发展非常迅速,且已改变了人们的观影习惯,人们可以在视频网站观看视频的同时或之后与他人进行线上评论、互动。这一由媒介形态所提供的娱乐性与社交性促使研究者将信息和体验两个层面同时纳入受众愉悦感的研究中。对此,本研究基于自我决定理论和自我知觉理论,采用网络实验法(N=140),探讨接受并参与评论的受众所产生的'联系感''喜好度'和'愉悦感'之间的关系和差异。研究发现,网络观影的整体娱乐行为叠加了两方面的受众感受。一方面,由于线上评论体验而来的联系感显著预测愉悦感;而另一方面,结合视频内容的评论基调会影响到受众的喜好度和愉悦感,参与正向好评会使得意见同质的受众更加喜欢该视频。
The booming of video websites has already changed audiences’viewing habits.Besides watching,audiences could interact with other people simultaneously or afterwards.The entertainment and sociability embedded in this media form require the research of audience’s pleasure to include both the video message and viewing experience.Therefore,based on self-determination theory and self-perception theory,this study discusses the relationships and differences of relatedness,likeness and pleasure via experiments online(N=140).The results find that,the new media entertainment successfully synthesizes two kinds experiences.On one hand,the relatedness from online comments predicts pleasure profoundly.On the other hand,the valence of comments will affect audiences’likeness and pleasure-those who give positive comments tend to like the videos more.
出处
《中国新闻传播研究》
CSSCI
2017年第1期180-191,共12页
China Journalism and Communication Journal
基金
教育部人文社会科学研究青年基金项目“网络迷群公共讨论中情感传播的动力机制研究”(课题编号:17YJC860025)的阶段性成果
关键词
网络视频
评论
愉悦感
喜好度
联系感
online video
comment
enjoyment
likeness
relatedness
