摘要
本文介绍了服务品牌的概念,指出创建名牌图书馆就要以提供优质信息服务为着眼点,同时对优质信息服务的标准给以界定,并提出了打造图书馆服务品牌的若干措施。
This article introduces the conception of service trademark, indicates that to create well-known trademark should provide high quality information service as a key point , at the same time gives some definitions for the criteria of high quality information service, and in the end puts forward some measures for libraries to create service trademark.
出处
《图书馆学研究》
2003年第12期65-67,共3页
Research on Library Science
关键词
信息时代
图书馆
信息服务
品牌建设
服务品牌
information age libraries service trademark high quality information service
