摘要
经济全球化的特征之一是品牌的全球化,全球市场竞争已越来越表现为品牌的竞争。在汽车工业全球化的背景下,我国汽车工业由于缺少自主品牌,将存在着成为国际汽车巨头附庸的危险。全球金融危机的爆发,使我国自主品牌汽车面临更严峻的考验,因此,汽车自主品牌成为发展我国汽车工业的关键所在。本文从自主品牌的概念及重要性出发,分析制约我国汽车自主品牌的几大关键因素,提出我国汽车自主品牌发展的对策和建议。
Brand globalization is one of the features of economy globalization and brand competition is increasingly becoming the center of global market competition.Under the background of automobile industry globalization,automobile industry in China is at the risk of being driven to the position of subordination because of lack of China-owned brand.Global financial crisis makes the China-owned automobiles face a more challenging situation.Therefore,having independent brand is the key issue for domestic automobile industry development.Based on the analysis of the concept of independent brand and its importance,this paper analyses the factors restricting our domestic automobiles with self-owned brand and offers suggestions and measures to develop China-owned brand.
出处
《无锡南洋职业技术学院论丛》
2010年第3期50-54,共5页
Journal of Wuxi South Ocean College
关键词
汽车
自主品牌
发展
现状
automobile
independent brand
development
current situation