摘要
电影《人再囧途之泰囧》的热播,不仅创造了国内票房奇迹,也让泰国成为赴东南亚旅游的最大热点。这再一次引发了人们对"因一部影视作品而捧红一个旅游目的地"现象的思考。从《泰囧》影视营销的成功原因中,我们不难提炼出其对鄂西地区发展"影视旅游"的启示:根据本地实际选择合适的影视营销模式,重视影视作品的开发和扩宽影视作品宣传渠道。
Lost In Thailand was not only a domestic box-office success, but also made Thailand the hottest spot of the Southeast Asia tourism, which once again triggers people's reflection on the phenomenon of 'a resort's popularity is attributed to a film or TV shot.' The successful marketing by the film Lost In Thailand gives us the inspiration about the development of the film-introduced tourism of western Hubei: developing film or TV marketing mode in accordance with the local situation and broadening the promotion channels of those film or TV works.
出处
《武汉商学院学报》
2015年第2期25-27,共3页
Journal of Wuhan Business University
基金
湖北省教育厅科研青年项目<鄂西旅游营销策略研究>(项目编号:Q20135002)
关键词
影视旅游
鄂西
泰囧
Lost In Thailand
film-introduced tourism
Western Hubei
