摘要
文化贸易作为国际贸易的先导,在国际贸易中起着举足轻重的作用。提高文化贸易在国际市场的影响力,是提升我国总体对外贸易水平和国家形象的重要手段。通过定量分析与定性分析相结合、理论分析与实证研究相结合的方法,本文对我国文化贸易进行了系统分析。我们全面梳理了中国对外文化贸易现状,以期明确我国文化贸易发展中存在的问题及其在国际文化市场中所处的地位与层次,并从政府、企业两个层面,提出了进一步促进我国文化贸易优化发展的对策与建议。
As a leader of the international trade,cultural trade plays a vital role.It is an important way to enhance foreign trade and national image by improving the influence of cultural trade in the international market.By means of quantitative analysis,qualitative analysis,theoretical analysis and empirical research,this paper systematically analyzes the international cultural trade in China.Meanwhile,we give a comprehensive overview about the interantional cultural trade situation,in order to identify the problems in the development of cultural trade as well as the level in the international cultural market.Finally,the paper proposes relative suggestions and countermeasures of promoting the development of cultural trade in China.
作者
陈柏福
陈露
乔秋菊
Chen Baifu;Chen Lu;Qiao Qiuju(College of History and Culture,Hunan Normal University,Changsha,410081,China)
出处
《国际文化管理》
2016年第1期3-20,共18页
International Cultural Administration
基金
湖南省科技计划一般项目(编号:2012FJ6029)
