摘要
在商品时代,审美文化产品在传播过程中所体现的价值大小受到诸多因素影响,受众是非常重要的影响因素之一。受众社会身份的不同所产生的注意点和身份认同感的差异会影响受众对审美文化产品的价值评价。受众的解码行为以及产生的意义效果是导致审美文化产品价值涨落的重要原因,受众的反馈会引起产品的市场波动。群体传播时代,群体力量对审美文化产品的市场效应产生一系列影响。此外,当今审美文化产品的价值评价体系所出现的信任危机也与受众的作用密切相关。为了使这一信任危机不再加剧,有必要建立公开化、多样化的价值评价体系,始终优先考虑评价的艺术标准并且将受众的意见充分考虑在内。
In the commodity age,the value of aesthetic cultural products in the process of dissemination is influenced by many factors,and the audience is one of the most important factors.The differences of attention and identity caused by the different social identities of the audience will affect the audience’s evaluation of the value of aesthetic cultural products.The decoding behavior of the audience and the meaning effect are the important reasons for the rise and fall of the value of aesthetic cultural products.The feedback of the audience will cause the market fluctuation of the products.The advent of the era of mass communication has led to a series of influences of group power on the market effect of aesthetic cultural products.In addition,the trust crisis in the value evaluation system of aesthetic cultural products is closely related to the role of the audience.In order to make this confidence crisis no longer aggravate,we must take corresponding measures to resolve it.Not only in the field of literature,these measures should be of universal significance to all cultural products in the field of aesthetics. First,we should establish the value evaluation system of aesthetic culture product diversification.Secondly,artistic standards should always be placed in the first place of evaluation.Finally,the evaluation of the value of products requires the combination of experts and audience’s opinions.
出处
《新闻与传播评论》
CSSCI
2018年第6期51-58,共8页
Journalism & Communication Review
基金
国家社会科学基金重点项目(12AZD010)
关键词
审美文化
大众传播
受众
aesthetic culture
mass communication
audience
